The floods occurred in the Valencia has not only showed the mediocrity and political inaction, apart from its more than selfish hypocrisy, but it has also made public the banal need of our (Western?) society to always stay in the middle of the shop window. I still don't understand this (un?)healthy insistence of humans to publicize everything, even the acts that need anonymity for the sake of the victims.
Social networks are filled with city councils, associations and even individuals announcing their donations turned into deeds (some disguised as "grains of sand"). Bottles of water, food, toilet paper, diapers, cleaning products... boxes and more boxes, people loading them into vans and trucks, many fervent inside their vehicles saying goodbye before starting their way to salvation to Valencia
I guess it's the legacy of the technological age we live in, where everything seems to have to be heralded to the point of pinching the lack of respect for the real protagonists. It seems that we need a pat on the back, a public applause that recognizes our virtues, which in the end are nothing more than shortcomings. And we don't realize that this race for humanitarian propaganda, apart from being absurd and inefficient, will be forgotten by those who will do another, and possibly bigger one.
Oh... and by the way, a handful of entities with long humanitarian experience are asking us not to send any more humanitarian shipments. With a single click transferring money we can help in a much more effective way and also anonymously... But of course. Maybe the latter is not so interesting...